We are a contemporary womenswear and accessories store located in the heart of Chiswick, London. Rooted in our local neighbourhood, our shop is stocked with easy to wear, everyday pieces from international brands, selected by our founder Lucy.

Prior to launching aprilmae, Lucy was the head buyer for contemporary womenswear at renowned Central London department store Fenwick Bond Street. aprilmae is her contribution to the Chiswick community – a vibrant neighbourhood where she lives with her husband and their two children.